Although all design work is original to Samuel Velazquez, some of the elements, such as photographs, images, or corporate logos, were used under the Fair Use Exemption for use in an educational setting and will not be used for any other purpose.
Origin is a luxury fashion brand targeted toward an upper middle class audience and above. Gender non-specific ages 25-45 with an income of $75,000 and above.
The goal of this project is to create a high-end fashion brand with a logo and branding campaign based on typography.
Client: Out Magazine
The median age would be 36, Gender – Male 72%, Female 28%, College educated Bachelors’ and above with an income of $72,213 to $100,000.00 , Marital Status - Single 65%/ Married 35%- LGBTQ… Community. Non-LGBTQ individuals are not the typical audience for this magazine but this stat does not exclude that audience.
The goal of this project is a complete redesign of this magazine publication to exhibit a more fashion forward elegant style.
Client: Sabor Restaurant
Sabor is brick an mortar restaurant with capabilities that would include less expensive food truck dining options for events and pop up restaurant options made to order by customers for special events as opposed to catering. This dining experience will be Spanish culinary which is why the name Sabor was chosen, which means flavor or the passion behind the flavors. The target market of this restaurant is individuals between 26-42, college educated, income from $56,000 and up with an interest in food culture and interesting culinary experiences.
When branding Sabor we want the psychology behind color palette, menu fonts and item placement to give the customer an experience of a modern Spanish culture. The branding of Sabor will have an urban city art appearance, giving the customer an experience of Spanish culture through food and art.
Client: Tetra Luxury Rental Cars
Tetra’s target audience would be males between the ages of 25-42 with a disposable income. Our male market typically travels all throughout the year and is in need of convenient and luxurious mean of getting from point A to point B. A typical visitor to Tetra’s site would be searching for information on rental cars in the area they would be flying to on business. They would then search for the high end vehicle that suits their lifestyle.
The goal of this project was to create a design that appeals to a masculine audience. In creating the logo and web design, the idea was to keep a corporate modern aesthetic. The logo and the website should feel visually comfortable and appealing to a higher end clientele. This design should make the consumer feel at ease, that their needs will be taken care of by our client.
Client: Under Armour
Women of Will Campaign
female athletes and athletic females alike in the 18-to 34-year-old age range. Income $28,000 a year and above. Educationa background would range from high school student to college graduate.
Under Armour has expanded their retail distribution to reach a broader more diverse customer base, primarily the female market. This project will include an ad campaign as well as an interactive element which is a “Women of Will” commercial.
Client: Basil Juice Bar
The “Raw foodie”. Individuals who seek to live healthier lifestyles and are currently Raw dieters or are interested in this type of diet. Gender non specific, ages 24-42, income level between 42,000 and above per year, college educated.
Basil is a healthy raw juice bar that delivers a fun, vibrant, and comfortable atmosphere. The goal of this project is to create a logo with a branding ad campaign that has visual interest in keeping true to the vibrant, fun nature of Basil.
Individuals that have an interest in participating in Sailing Excursions, while meeting other individuals who are interested in sailing and meeting up on excursions. Gender non-specific, ages 24-45, income level between $67,000 and above per year, college educated.
Embark is an application that locates excursions and various sailing options for purchase. The consumer can purchase several different sailing packages through the app and keep them on their profile. Through the use of the Applications chat room (Sail chat), the consumer is able to meet other sailing hobbyist and opt to purchase group excursion at a discounted rate. The chat room may also be utilized to meet people at within your area with the geo-location embedded in the app.
Client: Academic design
Academic Designs is a marketing company that specializes in promotional branding. The target audience for this project are non-gender specific within the ages of 28-35 with an income level of $38,000-$45,000 a year, college educated.
Academic Design is a company who has employees ranging from the ages 28-35. They like to keep things fun, young and trendy. A logo was created with this fun edgy spirit in mind along with a parallax scrolling website that caters to their brand identity and the clientele they would like to attract.
Client: Flow Snowboarding Co.
In a statement from the creative Director Dan Watts – The target audience are those who love to ride. 67% are individuals with no kids, ages 19 – 36, male and college educated, income is from $50,000 – $101,000.
The goal of this project is to create a catalog and product brochure, which would be the first two main introductions to their new line of snowboards and snowboarding gear.
Client: Jetty Sunglasses
Jetty sunglasses promote the combination of natural and recycled materials, handmade construction, and a connection to the trendy fashion industry. The target audience are non-gender specific with an income level from $32,000 -$43,000 a year, ages 23-42.
The goal of this project is to create a logo and web design concept that is anchored in the simplistic, fun, modern feel of this company.
Client: Xavier: R&B Artist - Celebrity Branding
The target audience are individuals from the ages of 17-32. Women specifically, with an income level between 28,000 and above per year, with an interest in R&B music.
The goal of this project is to create a branding campaign for this music entertainer. This campaign must have a modern, visually artistic aesthetic, inspiring the female consumer to listen to the upcoming album and buy tickets for the upcoming tour.
Client: ONE Architecture & Design
ONE is an architectural design practice that creates public and private spaces which manifest a clear and modern sensibility. This project is targeted to business and architectural professionals ages 30-48 upper middle class to high income ratio.
The goal of this project is to create a logo that mirrors the structural elegance of Their favored architectural location, deconstructed with geometric properties.